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Charlie Southern is an exciting lifestyle line celebrating the people, places and things that make America special. No matter what your geographic location is, Charlie Southern, or CS, desires to bring all southern enthusiasts together whether you’re blessed to be living in the South or not.

Based in Fayetteville, Arkansas, Charlie Southern was created to present pride-full apparel and accessories that reflect traditions and the love for the beautiful states across America and particularly, the south.

Three years ago, Charlie Southern started with only a few tee-shirts designs. Instantly selling out and constantly re-stocking every week, Charlie Southern quickly expanded their State Love Line to include other apparel and accessories including lifestyle necessities; koozies, croakies, and decals! The CS brand also offers imagery for a growing amount of states not just south of the Mason Dixon Line as well as two newly developed and fast-growing lines, Greek Love and Southern Inspired Collection. 

Charlie Southern exemplifies the southern culture.  It is full of rich character that reminds us to give thanks for the little things that make life more enjoyable, everyday.

At the end of the day, it's the traditions of the past and the memories from home that make us who we are.



Our Southern Inspired line is one that preserves our good ole southern roots. It represents the southern lifestyle that every guy and gal love to show off. Dixie Love gives it’s customer a feel for the south and reminds us of the southern charm that we’re blessed to know.



State Love is the line for the adventurers at heart. It shows those around you, that you are proud of where you came from or where you’ve ended up. State Love is a unique line that allows us all to be a little different and share our journey with others.